Watching Avram Glazer stroll past Sally Lockwood of Sky News without saying a word was in keeping with his family’s vow of silence during their 16-year ownership of Manchester United.
Avrams’s brother, Joel, sat down for an introductory interview with Steve Bower on MUTV in May 2005, the only time he has spoken on camera to United supporters. Joel and Avram are listed as the ‘co-chairmen’ in the United programme.
The Glazers are so publicity-shy it was a jolt to see Joel speak around the Tampa Bay Buccaneers’ Super Bowl triumph earlier this year, when he received the George Halas Trophy and then the Vince Lombardi Trophy two weeks apart. He uttered 85 words across both addresses.
It was not unusual for the Glazer brothers – Joel, Avram and Bryan – to sign autographs on their first matchday visits to Old Trafford. Avram, the last Glazer to attend a United match in the 4-0 victory over Chelsea in August 2019, posed for a selfie with an attention-seeking supporter during the 2010 pre-season tour, but has still not spoken on the record.
The Daily Mirror doorstepped Avram last month on Palm Beach, Florida, and merely elicited a ‘no comment’ before Ms Lockwood’s efforts on Monday.
Glazer’s late father, Malcolm, never visited Manchester during the nine years he held ownership of United, yet has still said more about the club than all of his sons, with the exception of Joel.
The BBC’s Jonathan Legard successfully doorstepped Glazer at an NFL owners’ meeting in Orlando, Florida in 2006 and extracted his only on-the-record comments about the club. Legard was tasked with gaining audio for a BBC Radio 5 Live documentary In Search of the Glazers.
“Hello, Mr Glazer, Jonathan Legard, BBC. Do you mind if I ask you any questions?” Legard asked.
“I really can’t, I’m here for a meeting, an NFL meeting, that’s what I’m here for,” Glazer replied.
“I understand. Just one question I can ask about how you’re enjoying looking after Manchester United?”
“Well that we’re enjoying greatly. It’s a wonderful franchise, we just love it.”
“And you hope to do as well as you have done with the Tampa Bay Bucs?”
“We’re gonna do just great. It’s a great franchise, we’re gonna do just great.”
“Can you reassure fans about what your plans might be for the future, because they are slightly worried?”
“I don’t wanna get into that now. I just wanna say hello. But I’m here for a meeting.”
The audio lasts 38 seconds and Glazer addressed the topic of United with 39 words. Malcolm Glazer died in May 2014 and the United flag at Old Trafford flew at half mast.