Marcus Rashford has shown that political briefs aren’t the only things on his mind this summer after he became the man to front Nike’s latest underwear campaign on Tuesday.
Following his brilliant campaigning to provide free school meal vouchers for disadvantaged children in the UK, the Manchester United striker revealed he is now the face of the sportswear giant’s underwear department.
Rashford took to Instagram to show off Nike’s new campaign advert on Tuesday, revealing his toned physique while performing some keepie-uppies with a football and some fruit.
Manchester United star Marcus Rashford is fronting Nike’s newest underwear campaign
The 22-year-old showed off Nike’s newest underwear campaign on Instagram on Tuesday
With the accompanying caption ‘Start your day the right way’, Rashford modelled a selection on briefs that Nike claim have been designed to be worn for any occasion.
His latest modelling venture also comes less than three months after he became the first black man to photograph a British Vogue cover in its 104-year history.
The 22-year-old has enjoyed a wonderful year both on and off the pitch, having received an MBE and widespread praise for his work in ensuring vulnerable children in the UK aren’t left to go hungry during the holiday period.
Following the coronavirus outbreak that forced the world in lockdown, Rashford wrote to Prime Minister Boris Johnson to to extend its free school meal voucher scheme.
The England forward was seen in Nike underwear performing keepie-uppies during the advert
While Rashford’s plea was initially rejected by Johnson, public backlash forced the government’s hand and the England star is aiming to see the scheme extended even further.
And while he continues to make political waves in the UK, Sportsmail can reveal that Rashford is set to be omitted from the BBC Sports Personality of the Year shortlist despite being the bookies’ odds-on favourite to win the award.
Sportsmail understands the forward is likely to miss out based on long-standing criteria for the award which state that the shortlist must reflect ‘sporting achievements’.
A judging panel will meet next month to decide the shortlist and, while the criteria for 2020 has not yet been confirmed and the panel have the right to make alterations, it has been set in stone for several years.
Rashford fronts a new child poverty task force to ensure children are fed over the holidays
It is not anticipated to change unless there is a reaction to public pressure.
BBC bosses are aware of the potential for a backlash if Rashford is not included and would look to honour him in some way during the show on December 20 — which is being held in Salford without the usual large audience because of Covid-19 restrictions.
Rashford would be in the running for the Helen Rollason Award, given for ‘outstanding achievement in the face of adversity’, or a new prize could be created to recognise his bid to end child hunger.