Tue. Dec 1st, 2020

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Man United confirm shirt sponsorship plans after Chevrolet extension

2 min read

Manchester United will continue to have Chevrolet across the front of their shirts until the end of December 2021 after the sponsorship deal with the American car giant was extended by six months.

The seven-year deal was initially due to expire at the end of this season and United had been in discussions over a potential replacement, but the agreement has now been extended.

The short-term extension on a deal worth more than £50million gives United some certainty on revenues during the COVID-19 pandemic, with the club currently predicting a shortfall of £70million as a result of the crisis.

The extension will see General Motors, the parent company of Chevrolet, pay the remaining sums in instalments over a longer period and has been struck as a result of the impact COVID-19 has had on United and on General Motors.


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A statement in United’s latest financial results said: “In August 2020, due to the disruption caused by the pandemic, the Company entered into a variation agreement with General Motors (Chevrolet) to extend the maturity date of the original shirt sponsor agreement by a period of six months to 31 December 2021.

“There are no other significant changes to the sponsorship rights or total consideration, which will now be paid in sterling via installments during the period to 30 June 2021.”

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United are continuing to hold encouraging talks with “multiple” potential future shirt sponsors, despite the uncertainty over revenues in all forms of business at the moment.

If a new deal is struck it would be just the sixth different shirt sponsor in United’s history, following Sharp, Vodafone, AIG, AON and Chevrolet.

The deal with Chevrolet was announced in July 2012, with their shirt sponsorship beginning from the 2014/15 season.

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