Mon. Jul 13th, 2020

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Is the gravity-defying Manchester United brand facing a fall back to earth? | Barney Ronay

1 min read

United are the most extreme debt-loaded commercial model, predicated on constant growth. What happens when it crashes?

What’s your favourite bit of non-football-football so far? In my opinion the best new sub-genre to emerge is pictures of José Mourinho delivering vegetables.

You don’t have to go looking for them. They just turn up on your social media feed or on the click-bar beneath a news story. Handsome, crinkly José carrying a box of lettuce across the tenement threshold. José in a surgical mask distributing radishes to elderly war heroes. José off-camera giving a secret briefing against the fucking artichoke guy who isn’t pulling his weight (premium content: subscribers only).

Related: Next season’s cup competitions may suffer, says United’s Woodward

Related: Championship makes plan to hold play-offs even if season not completed

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Read more here:: https://www.theguardian.com/football/blog/2020/may/02/is-the-gravity-defying-manchester-united-brand-facing-a-fall-back-to-earth

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