United, like most of Europe’s big clubs, are interested in Borussia Dortmund striker, who is already well on his way to becoming one of the best players in the world.
‘To get these guys to come, Haaland for instance, you’ve got to entice them with something,’ Cole told The Mirror.
Manchester United are one of a number of clubs interested in strikerErling Haaland
‘You’ve got to entice them with the possibility of winning silverware or being a year away from it.
‘These guys are going to have other options, possibly Manchester City, Liverpool, Chelsea, Real Madrid, maybe Barcelona.
‘If you’re playing and have the option of all these clubs, where would United really figure at this moment in time?
Andy Cole feels United are no longer the first-choice club for the world’s best players
‘Even though I love United, I don’t think the club now can ride on its name alone, especially when you’re trying to bring these players in.
‘It’s not like when I signed for United. We have to be brutally honest, back then everybody wanted to go there.
‘We’re talking 2021 now. Does everyone want to go to United now? I’m not quite sure everyone wants to now.’